Launched on June 7, Istanbul Shopping Fest (ISF) ended with the closing event held at Vialand on June 27. Osmanbey Textile Businessmen Association (OTİAD) Chairman İlker Karataş and Vice Chairman Kutbettin Ayyıldız also attended the event, which was hosted by famous model Deniz Akkaya.

        At the ISF Brands Fashion Show organized with the participation of models such as Şenay Akay, Ece Gürsel, İlknur Soydaş, Simge Tertemiz, Didem Taslan, retailers also took to the catwalk. Istanbul Chamber of Commerce (ITO) and ISF Executive Board Chairman İbrahim Çağlar, All Shopping Centers and Retailers Federation (TAMPF) Chairman Vahap Küçük, ITO Board Member İlhan Soylu, Via DMC Co-Presidents Coşkun Bayraktar and Abdurrahman Gürsoy and Vialand General Manager Tolga Alişoğlu took to the catwalk with the models and greeted the audience before the 'Legendary Sale'.

        İbrahim Çağlar, President of ITO and Chairman of ISF Executive Board, said that they mobilized many sectors such as retail, tourism, transportation, accommodation, health, entertainment within the scope of Istanbul Shopping Fest and continued his words as follows; "Next year, ISF energy will spread to a wider area. It will grow even more with more events".

Banu Noyan choreographed the fashion show held in front of the Vialand Theme Park Castle at the Closing Party of ISF. Brands such as Kiğılı, Aeropostale, Koton, Süvari, Mango, Derimod participated in the fashion show with their new collections. ISF ended with the 'Legendary Sale' event organized after the fashion show.