TIM TURQUALITY Branch Project Coordinator Gökhan İçel gave a seminar about TURQUALITY® program to Osmanbey companies at OTİAD.

TURQUALITY®, a state-sponsored program that aims to enable companies with branding potential in product groups where Turkey has a competitive advantage to become a global player in international markets with their own brands, held a seminar for Osmanbey companies on September 18, 2014. In the seminar held at Osmanbey Textile Businessmen's Association, Gökhan İçel, Project Coordinator of the TURQUALITY Branch of the Turkish Exporters Assembly (TİM), gave detailed information about the TURQUALITY® program to the participants, touching upon the Turkish textile and ready-to-wear sector and branding in the light of recent developments.

Target strong global brand
TURQUALITY®, the world's first and only state-sponsored branding program, aims to increase Turkey's exports by developing strong global brands as well as to strengthen the "Made in Turkey" image. The TURQUALITY® Committee, which is authorized to determine the brands that will benefit from the program, consists of representatives of the Undersecretariat of Foreign Trade, Turkish Exporters Assembly, Exporters' Associations, General Secretariats of Exporters' Associations and experts in their fields.
After the seminar, OTİAD Vice President Kutbettin Ayyıldız presented a ceramic cup set to Gökhan İçel and thanked him.