BMD Ba\u015fkan\u0131 \u00d6ncel, d\u00f6vizli kira maliyetlerinin 3 y\u0131l \u00f6ncesine g\u00f6re y\u00fczde 70 artt\u0131\u011f\u0131n\u0131 belirterek, “2015’te 4,1 milyar TL olan kira maliyetimiz, bug\u00fcn 7 milyar TL’ye dayand\u0131. G\u00fcnl\u00fck kurda \u0131srar eden AVM’lere bu y\u0131l fazladan 3 milyar TL \u00f6deme yapaca\u011f\u0131z” dedi.<\/p>\n\n\n\n
\u00c7o\u011funlu\u011fu yabanc\u0131 yat\u0131r\u0131mc\u0131lar\u0131n kontrol\u00fcndeki baz\u0131 AVM\u2019lerin g\u00fcnl\u00fck kur \u00fczerinden kira \u0131srar\u0131n\u0131n markalara faturas\u0131 her ge\u00e7en g\u00fcn daha da a\u011f\u0131rla\u015f\u0131yor. Perakendeci, kur fark\u0131ndan dolay\u0131 AVM\u2018lere bu y\u0131l 2015\u2019e g\u00f6re en az 3 milyar TL daha fazla \u00f6deme yapmak zorunda kalacak. \n\n Birle\u015fmi\u015f Markalar Derne\u011fi (BMD) Ba\u015fkan\u0131 Sinan \u00d6ncel, yabanc\u0131 gruplar\u0131n y\u00f6netimindeki baz\u0131 AVM\u2019lerin d\u00f6vizle kira \u0131srar\u0131n\u0131n T\u00fcrkiye\u2019de organize perakendenin gelece\u011fini tehdit etti\u011finin alt\u0131n\u0131 \u00e7izdi. \u00d6ncel, AVM y\u00f6netimlerinin g\u00fcnl\u00fck kurdan kira dayatmas\u0131na kar\u015f\u0131 acil olarak yasal d\u00fczenleme yap\u0131lmas\u0131n\u0131 istedi.\n\n BMD\u2019nin d\u00fczenledi\u011fi Yurt D\u0131\u015f\u0131 A\u00e7\u0131l\u0131m (YDA) toplant\u0131s\u0131nda d\u00f6vizle kira konusunu de\u011ferlendiren Sinan \u00d6ncel \u015funlar\u0131 s\u00f6yledi:<\/code><\/pre>\n\n\n\nSepet Kur 3 Y\u0131lda Y\u00fczde 70 Artarak 2,70 Tl\u2019den 4,61 TL\u2019ye \u00c7\u0131kt\u0131<\/p>\n\n\n\n
\u201cHesap \u00e7ok basit. T\u00fcrkiye\u2019deki AVM\u2019lerde 12 milyon metrekare kiralanabilir alan var. Perakendeci bu alan\u0131n y\u00fczde 35\u2019i, yani 4,2 milyon metrekaresi i\u00e7in g\u00fcnl\u00fck kur \u00fczerinden kira \u00f6d\u00fcyor. En d\u00fc\u015f\u00fck metrekare kira bedeli olan 30 dolar \/ avro sepeti \u00fczerinden hesaplarsak 3 y\u0131lda kira maliyetlerimiz y\u00fczde 70 artt\u0131. 2015\u2019te 4,1 milyar TL olan y\u0131ll\u0131k maliyetimiz bug\u00fcn 7 milyar TL\u2019ye dayand\u0131. G\u00fcnl\u00fck kurda \u0131srar eden AVM\u2019lere bu y\u0131l fazladan en az 3 milyar TL fazladan \u00f6deme yapaca\u011f\u0131z. Bu rakamla 10 bin ma\u011faza a\u00e7abilir veya 5 bin TL br\u00fct maa\u015fla bir y\u0131l boyunca 54 bin ki\u015fiyi istihdam edebilirdik.\n\n \u00d6n\u00fcm\u00fczdeki d\u00f6nemde maliyetin \u00e7ok daha a\u011f\u0131rla\u015faca\u011f\u0131ndan endi\u015feliyiz. \u00c7\u00fcnk\u00fc ABD ile \u00c7in aras\u0131ndaki ticaret sava\u015flar\u0131 ve t\u0131rmanan Rusya \u2013 ABD geriliminin d\u00f6vizi y\u0131l sonunda nerelere ta\u015f\u0131yaca\u011f\u0131n\u0131 bilemiyoruz, devletimizden piyasa kurallar\u0131 i\u00e7inde mutlaka bir yasal d\u00fczenleme bekliyoruz. \u00d6te yandan, b\u00f6lgemizde ya\u015fanan s\u0131k\u0131nt\u0131lar kar\u015f\u0131s\u0131nda markalar\u0131m\u0131za destek veren, hi\u00e7bir mazerete s\u0131\u011f\u0131nmay\u0131p anlay\u0131\u015f g\u00f6steren ve kuru d\u00fc\u015f\u00fck tutan AVM\u2019lere de te\u015fekk\u00fcr ediyoruz.\u201d\n\n D\u00f6vizle kiralamaya BMD olarak defalarca dikkat \u00e7ektiklerini hat\u0131rlatan Sinan \u00d6ncel, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc:<\/code><\/pre>\n\n\n\nAYD Ba\u015fkan\u0131n A\u00e7\u0131klamas\u0131 \u2018Ak\u0131l D\u0131\u015f\u0131\u2019 Ve \u2018Kara Mizah\u2019 \u00d6rne\u011fi<\/p>\n\n\n\n
\u201c2011\u2019deki ba\u015fkan\u0131m\u0131z Y\u0131lmaz Y\u0131lmaz bas\u0131n toplant\u0131s\u0131 d\u00fczenleyerek dolarizasyonun ekonomimiz i\u00e7in yaratt\u0131\u011f\u0131 risklerin alt\u0131n\u0131 \u00e7izmi\u015fti. Aradan 7 y\u0131l ge\u00e7ti. Al\u0131\u015fveri\u015f Merkezi Yat\u0131r\u0131mc\u0131lar\u0131 Derne\u011fi (AYD) Ba\u015fkan\u0131 Hulusi Belg\u00fc, ge\u00e7en hafta \u201810 y\u0131l sonra TL\u2019ye ge\u00e7ebiliriz\u2019 a\u00e7\u0131klamas\u0131n\u0131 yapt\u0131. Kamuoyunu derinliksiz s\u00f6zde ara\u015ft\u0131rmalarla yanl\u0131\u015f bilgilendiren Belg\u00fc\u2019n\u00fcn bu \u2018ak\u0131l d\u0131\u015f\u0131\u2019 \u00f6nerisini biz \u2018kara mizah\u2019 \u00f6rne\u011fi olarak de\u011ferlendiriyoruz.\n\n Konuyu T\u00fcrkiye Al\u0131\u015fveri\u015f Merkezleri ve Perakendeciler Federasyonu (TAMPF) \u00e7at\u0131s\u0131 alt\u0131nda m\u00fczakere \u00e7a\u011fr\u0131m\u0131za hi\u00e7 cevap alamad\u0131k. Bizim bu konuda daha \u00f6nce de kamuoyu ile payla\u015ft\u0131\u011f\u0131m\u0131z \u00f6nerilerimiz h\u00e2l\u00e2 ge\u00e7erlili\u011fini koruyor.\u201d<\/code><\/pre>\n\n\n\nD\u00f6vizle Kira Sorununa Kal\u0131c\u0131 \u00c7\u00f6z\u00fcm \u0130\u00e7in 6 Maddelik Teklif<\/p>\n\n\n\n
Sinan \u00d6ncel, d\u00f6vizle kira sorununa \u00e7\u00f6z\u00fcm \u00f6nerilerini \u015f\u00f6yle s\u0131ralad\u0131:<\/code><\/pre>\n\n\n\nG\u00fcn\u00fcn piyasa ger\u00e7ekleriyle uyu\u015fmayan kira s\u00f6zle\u015fmeleri en k\u0131sa zamanda yenilenmeli.
\u0130steyen kiras\u0131n\u0131 yine d\u00f6vizle \u00f6deyebilir ancak yeni projelerde markalara mutlaka TL se\u00e7ene\u011fi sunulmal\u0131.
D\u00f6vizle bor\u00e7lanmada oldu\u011fu gibi d\u00f6vizle kiralamaya da s\u0131n\u0131rlama getirilmeli.
Yasal mevzuat markalar\u0131m\u0131z\u0131 d\u00f6viz kuruna esir etmeyecek \u015fekilde g\u00fcncellenmeli.
Perakendeci zarar eden ma\u011fazadan \u00fc\u00e7 ay \u00f6nceden haber verme ko\u015fulu ile cezas\u0131z bir \u015fekilde \u00e7\u0131kabilmeli.
\u00dclkemizde pek \u00e7ok AVM\u2019de uygulanan \u2018kazan \u2013 kazan\u2019 form\u00fcl\u00fc ve \u2018ciro kiras\u0131\u2019 uygulamas\u0131 yayg\u0131nla\u015ft\u0131r\u0131lmal\u0131.
Y\u0131lmaz Y\u0131lmaz: Dolarizasyon Perakendeye Oldu\u011fu Kadar Vatanda\u015fa Da Zarar Veriyor<\/p>\n\n\n\n
YDA toplant\u0131s\u0131nda konu\u015fan BMD eski ba\u015fkanlar\u0131ndan Koton Y\u00f6netim Kurulu Ba\u015fkan\u0131 Y\u0131lmaz Y\u0131lmaz da, d\u00f6vize dayal\u0131 ticaret ve kiralama sisteminin piyasalar\u0131n dengesini bozacak bir etkiye sahip oldu\u011funu s\u00f6yledi. Bor\u00e7lar\u0131n ve kiralar\u0131n d\u00f6viz, gelirlerin ise TL cinsinden olmas\u0131n\u0131n perakende sekt\u00f6r\u00fcnde a\u00e7\u0131k pozisyon yaratt\u0131\u011f\u0131n\u0131 ifade eden Y\u0131lmaz, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cDolarizasyon T\u00fcrkiye\u2019ye ve perakendeye oldu\u011fu kadar vatanda\u015fa da zarar veriyor. Bir yandan \u2018markala\u015fma ve y\u00fcksek katma de\u011ferli \u00fcretim\u2019 denirken di\u011fer taraftan moda perakendecileri ve markalar g\u00fcnl\u00fck kurdan kesilen kira faturalar\u0131 y\u00fcz\u00fcnden ilave k\u00fclfetlerle kar\u015f\u0131la\u015f\u0131yorlar. Mevcut tablo, markalar\u0131m\u0131z\u0131n geli\u015fimini, modern perakendeye ge\u00e7i\u015fi, rekabet g\u00fcc\u00fcn\u00fc, \u0130stanbul'un al\u0131\u015fveri\u015f ve moda merkezi olma iddialar\u0131n\u0131 olumsuz etkiliyor. Ya\u015fad\u0131\u011f\u0131m\u0131z t\u00fcm s\u0131k\u0131nt\u0131lara ra\u011fmen, markalar\u0131m\u0131z gerek yurt i\u00e7inde gerekse yurt d\u0131\u015f\u0131nda \u00e7ok ba\u015far\u0131l\u0131 bir performans sergiliyor. Yurt i\u00e7inde artan maliyetler nedeniyle b\u00fct\u00fcn yumurtalar\u0131 ayn\u0131 sepete koymak istemeyen markalar\u0131m\u0131z son d\u00f6nemde yurt d\u0131\u015f\u0131 aray\u0131\u015flar\u0131na h\u0131zland\u0131rd\u0131lar. Biz de bug\u00fcn kendi birikimlerimizi ve deneyimlerimizi payla\u015fmak i\u00e7in buraday\u0131z.\u201d\n\n Y\u0131lmaz Y\u0131lmaz, perakende sekt\u00f6r\u00fcnde maliyetleri artt\u0131ran en \u00f6nemli kalemlerden birini olu\u015fturan kira konusunda kal\u0131c\u0131 \u00e7\u00f6z\u00fcm i\u00e7in mevzuatta de\u011fi\u015fiklik yap\u0131lmas\u0131 gerekti\u011fini s\u00f6zlerine ekledi.<\/code><\/pre>\n\n\n\nSami Kariyo: \u015eimdi Birlikte Bir \u015eeyler S\u00f6yleme Zaman\u0131<\/p>\n\n\n\n
\u00d6nceki BMD Ba\u015fkan\u0131 ve Penti Y\u00f6netim Kurulu Ba\u015fkan\u0131 Sami Kariyo ise, d\u00f6viz kurunun maliyetlere etkisini g\u00f6rmek i\u00e7in \u00fcretici ve t\u00fcketici enflasyonuna bakman\u0131n yeterli olaca\u011f\u0131n\u0131 s\u00f6yledi. Son y\u0131llarda \u00dcFE\u2019nin T\u00dcFE\u2019den 3 puan daha yukar\u0131da oldu\u011funa dikkat \u00e7eken Kariyo, \u015f\u00f6yle devam etti: \n\n \u201cPerakende sekt\u00f6r\u00fcnde enflasyonun alt\u0131nda fiyat art\u0131\u015f\u0131 yapabildi\u011fimiz i\u00e7in k\u00e2rl\u0131l\u0131\u011f\u0131m\u0131z her ge\u00e7en y\u0131l biraz daha d\u00fc\u015f\u00fcyor. Ortada ciddi bir sorun var. Bug\u00fcne kadar AVM\u2019ler de perakendeciler de kendi pencerelerinden durumun tespitini yap\u0131p s\u00f6yleyeceklerini s\u00f6ylediler. Art\u0131k birlikte bir \u015feyler s\u00f6ylemek durumunday\u0131z ve ne yaz\u0131k ki \u00f6n\u00fcm\u00fczde fazla zaman yok. Birlikte bir \u015fey s\u00f6yleyemezsek ba\u015fkalar\u0131n\u0131 dinlemek d\u0131\u015f\u0131nda bir se\u00e7enek g\u00f6remiyorum.\u201d <\/code><\/pre>\n\n\n\nPerakendenin B\u00fcy\u00fcme Planlar\u0131 ve Yurt D\u0131\u015f\u0131ndaki Yat\u0131r\u0131m F\u0131rsatlar\u0131 Mercek Alt\u0131na Al\u0131nd\u0131<\/p>\n\n\n\n
BMD\u2019nin Alka\u015f Dan\u0131\u015fmanl\u0131k\u2019\u0131n i\u015fbirli\u011fi ile d\u00fczenledi\u011fi toplant\u0131da perakendenin b\u00fcy\u00fcme planlar\u0131 ve yurt d\u0131\u015f\u0131ndaki yat\u0131r\u0131m f\u0131rsatlar\u0131 mercek alt\u0131na al\u0131nd\u0131. Toplant\u0131da, Y\u0131lmaz Y\u0131lmaz ve Sami Kariyo\u2019nun yan\u0131 s\u0131ra LC Waikiki E-Ticaret Direkt\u00f6r\u00fc Salih Y\u0131lmaz ile Mavi CEO\u2019su C\u00fcneyt Yavuz\u2019un da aralar\u0131nda bulundu\u011fu markalar\u0131n tepe y\u00f6neticileri yurt d\u0131\u015f\u0131ndaki deneyimlerini payla\u015ft\u0131lar.\n\n G\u00fcney Afrika\u2019n\u0131n T\u00fcrkiye B\u00fcy\u00fckel\u00e7isi Pule Isaac Malefane ile G\u00fcney Afrika Ekonomi Yat\u0131r\u0131m ve Politikadan Sorumlu Ticaret M\u00fc\u015faviri Tshepo Ranamane de \u00fclkelerindeki tekstil, haz\u0131r giyim ve perakende alan\u0131ndaki yat\u0131r\u0131m f\u0131rsatlar\u0131n\u0131 anlatt\u0131lar.\n\n Toplant\u0131da ayr\u0131ca PwC T\u00fcrkiye y\u00f6neticisi Adnan Akan, Related Digital CEO Sedat K\u0131l\u0131\u00e7, Nebim Y\u00f6netim Kurulu \u00dcyesi Murat Demiro\u011flu, K1 Karree Shopping Center CEO\u2019su \u00d6mer Nohut ile CEVA Lojistik\u2019ten Murat Karada\u011f sunumlar\u0131yla sekt\u00f6rlerindeki geli\u015fmeler hakk\u0131nda bilgi verdiler.\n\n BMD\u2019nin d\u00fczenledi\u011fi Yurt D\u0131\u015f\u0131 A\u00e7\u0131l\u0131m (YDA) toplant\u0131s\u0131na OT\u0130AD\u2019dan Ba\u015fkan \u0130lker Karata\u015f, C\u00fcneyt Mutkan, Yako Mizrahi ve Berat Kay\u0131\u015fkan kat\u0131ld\u0131.<\/code><\/pre>\n\n\n\nKURDAK\u0130 3 YILLIK DE\u011e\u0130\u015e\u0130M<\/p>\n\n\n\n
Y\u0131llar<\/p>\n\n\n\n
Dolar<\/p>\n\n\n\n
Avro<\/p>\n\n\n\n
Sepet kur<\/p>\n\n\n\n
2015<\/p>\n\n\n\n
2,6<\/p>\n\n\n\n
2,8<\/p>\n\n\n\n
2,7<\/p>\n\n\n\n
2016<\/p>\n\n\n\n
2,86<\/p>\n\n\n\n
3,26<\/p>\n\n\n\n
3,06<\/p>\n\n\n\n
2017<\/p>\n\n\n\n
3,73<\/p>\n\n\n\n
3,95<\/p>\n\n\n\n
3,89<\/p>\n\n\n\n
2018<\/p>\n\n\n\n
4,13<\/p>\n\n\n\n
5,10<\/p>\n\n\n\n
4,61<\/p>","protected":false},"excerpt":{"rendered":"
BMD Ba\u015fkan\u0131 \u00d6ncel, d\u00f6vizli kira maliyetlerinin 3 y\u0131l \u00f6ncesine g\u00f6re y\u00fczde 70 artt\u0131\u011f\u0131n\u0131 belirterek, “2015’te 4,1 milyar TL olan kira maliyetimiz, bug\u00fcn 7 milyar TL’ye dayand\u0131. G\u00fcnl\u00fck kurda \u0131srar eden […]\n<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4183","post","type-post","status-publish","format-standard","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/4183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/comments?post=4183"}],"version-history":[{"count":1,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/4183\/revisions"}],"predecessor-version":[{"id":4184,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/4183\/revisions\/4184"}],"wp:attachment":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/media?parent=4183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/categories?post=4183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/tags?post=4183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}