{"id":4119,"date":"2017-09-28T17:11:51","date_gmt":"2017-09-28T14:11:51","guid":{"rendered":"https:\/\/www.otiad.org.tr\/?p=4119"},"modified":"2023-07-18T17:12:18","modified_gmt":"2023-07-18T14:12:18","slug":"bmd-ve-ihkib-hindistandan-umutlu-dondu","status":"publish","type":"post","link":"https:\/\/www.otiad.org.tr\/ru\/28\/09\/2017\/17\/11\/bmd-ve-ihkib-hindistandan-umutlu-dondu\/","title":{"rendered":"\u0411\u041c\u0414 \u0438 IHKIB \u0432\u0435\u0440\u043d\u0443\u043b\u0438\u0441\u044c \u0441 \u043d\u0430\u0434\u0435\u0436\u0434\u043e\u0439 \u0438\u0437 \u0418\u043d\u0434\u0438\u0438..."},"content":{"rendered":"<p>BMD Ba\u015fkan\u0131 \u00d6ncel, Zara, H&amp;M, GAP gibi markalar\u0131n Hindistan\u2019da yerini ald\u0131\u011f\u0131n\u0131 belirterek T\u00fcrk markalar\u0131n\u0131n da bir an \u00f6nce bu \u00fclkede pozisyon almas\u0131 gerekti\u011fini s\u00f6yledi. \u0130HK\u0130B Ba\u015fkan Yard\u0131mc\u0131s\u0131 Volkan Atik ise 5-6 saatlik mesafedeki Hindistan\u2019\u0131n 1,3 milyar n\u00fcfusunun yar\u0131s\u0131n\u0131n 30 ya\u015f alt\u0131 oldu\u011funa i\u015faret ederek, bu b\u00fcy\u00fck potansiyeli de\u011ferlendireceklerini bildirdi.<\/p>\n\n\n\n<pre class=\"wp-block-code\"><code> \u0130\u00e7 pazar\u0131ndaki doygunluk ve ba\u015fta ma\u011faza kiralamalar\u0131 olmak \u00fczere artan maliyetler nedeniyle yurt d\u0131\u015f\u0131na odaklanan T\u00fcrk markalar\u0131, alternatif pazar aray\u0131\u015flar\u0131na h\u0131z verdi. \n\n Birle\u015fmi\u015f Markalar Derne\u011fi (BMD) ile \u0130stanbul Haz\u0131rgiyim ve Konfeksiyon \u0130hracat\u00e7\u0131lar\u0131 Birli\u011fi\u2019nin (\u0130HK\u0130B) ilk kez beraber d\u00fczenledikleri Hindistan ticaret turuna kat\u0131lan markalar \u00e7ok olumlu izlenimlerle T\u00fcrkiye\u2019ye d\u00f6nd\u00fc.\n\n Alka\u015f Dan\u0131\u015fmanl\u0131k taraf\u0131ndan organize edilen ticaret turunu de\u011ferlendiren BMD Ba\u015fkan\u0131 Sinan \u00d6ncel, 1.3 milyarl\u0131k n\u00fcfusu ile Hindistan\u2019\u0131n devasa bir pazar oldu\u011funu s\u00f6yledi. Hindistan\u2019\u0131n T\u00fcrk markalar\u0131n\u0131n zihninde \u00e7ok uzak bir pazar olarak yer etti\u011fini belirten \u00d6ncel, \u201cYurt d\u0131\u015f\u0131na a\u00e7\u0131l\u0131m \u00e7er\u00e7evesinde \u00fcyelerimiz aras\u0131nda anketler yap\u0131yoruz. Hindistan en \u00e7ok merak edilen \u00fclkeler aras\u0131nda yer al\u0131yordu\u201d dedi.  Sinan \u00d6ncel, Ekonomi Bakanl\u0131\u011f\u0131\u2019n\u0131n destekledi\u011fi ticaret turuna T\u00fcrkiye\u2019nin \u00f6nde gelen markalar\u0131ndan AVVA, Colin\u2019s, Collezione, Damat Tween, Dufi, Ki\u011f\u0131l\u0131, Mavi, Network, Tu\u011fba ve Twigy\u2019nin kat\u0131ld\u0131\u011f\u0131n\u0131 bildirdi. Landmark, Major Brands, Future Retail ve Reliance\u2019n de aralar\u0131nda bulundu\u011fu Hindistan\u2019\u0131n \u00f6nemli yat\u0131r\u0131mc\u0131lar\u0131 ile 300\u2019\u00fcn \u00fczerinde g\u00f6r\u00fc\u015fme yapt\u0131klar\u0131n\u0131 vurgulayan \u00d6ncel, izlenimlerini ise \u015f\u00f6yle anlatt\u0131: \u201cHindistan\u2019da 460 AVM bulunuyor.  T\u0131pk\u0131 T\u00fcrkiye\u2019deki gibi birer sosyalle\u015fme alan\u0131na d\u00f6n\u00fc\u015fen AVM\u2019lerin tamam\u0131nda dolar ve avro yerine yerel para birimi Rupi ile kiralama yap\u0131l\u0131yor. Rusya gibi geli\u015fen pazarlar\u0131n ilk y\u0131llar\u0131n\u0131 and\u0131ran g\u00f6r\u00fcnt\u00fclere \u015fahit olduk. 1.3 milyar n\u00fcfuslu bu devasa pazar Bat\u0131l\u0131 perakende markalar\u0131n\u0131n radar\u0131na son birka\u00e7 y\u0131lda girdi\u011fini g\u00f6zlemledik. H&amp;M, Zara, Massimo Dutti, GAP, Banana Republic gibi bildi\u011fimiz Bat\u0131l\u0131 markalar\u0131n tamam\u0131 son 6-7 y\u0131lda Hindistan\u2019da ma\u011fazala\u015fmaya ba\u015flam\u0131\u015flar. \n\n \u00d6rne\u011fin Zara 2010\u2019da Hindistan\u2019a girmi\u015f ve halen 20 b\u00fcy\u00fck ma\u011fazas\u0131 bulunuyor. 2015\u2019te ilk ma\u011fazas\u0131n\u0131 a\u00e7an H&amp;M ise 21 ma\u011fazaya ula\u015fm\u0131\u015f bulunuyor. \n\n Bu iki markan\u0131n Hindistan\u2019daki agresif b\u00fcy\u00fcme stratejisi bizi \u00e7ok etkiledi. Biz giderken Hindistan\u2019da bu kadar \u00e7ok Bat\u0131l\u0131 marka g\u00f6rece\u011fimizi tahmin etmiyorduk. Hindistan bizim i\u00e7in kolay de\u011fil ama zor da de\u011fil. \u0130ki b\u00fcy\u00fck haz\u0131r giyim markam\u0131z Hindistan\u2019da bir s\u00fcredir nab\u0131z yokluyorlar. Yak\u0131n gelecekte T\u00fcrk markalar\u0131n\u0131n da bu devasa pazarda k\u00fcresel rekabete kat\u0131ld\u0131klar\u0131n\u0131 g\u00f6rmek bizim i\u00e7in s\u00fcrpriz olmayacak.\u201d\n\n Volkan Atik: 30 Ya\u015f Alt\u0131ndaki 600 Milyon Ki\u015fi B\u00fcy\u00fck Potansiyel\n\n Mumbai\u2019deki etkinli\u011fe kat\u0131lan \u0130HK\u0130B Ba\u015fkan Yard\u0131mc\u0131s\u0131 Volkan Atik ise Hindistan n\u00fcfusunun yar\u0131s\u0131n\u0131n 30 ya\u015f alt\u0131nda oldu\u011funa dikkat \u00e7ekerek, bu gen\u00e7 n\u00fcfusun ileriye d\u00f6nek \u00f6nemli bir potansiyel bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 s\u00f6yledi. Hindistan orta s\u0131n\u0131f\u0131n\u0131n s\u00fcrekli bir b\u00fcy\u00fcme i\u00e7inde oldu\u011funu ifade eden Volkan Atik, \u015f\u00f6yle devam etti: \u201c\u0130HK\u0130B ve BMD olarak T\u00fcrkiye\u2019nin markal\u0131 ihracat\u0131n\u0131 art\u0131rmak i\u00e7in ortak hareket etme karar\u0131 ald\u0131k. \u0130lk kez yurt d\u0131\u015f\u0131nda ticaret heyeti d\u00fczenleme karar\u0131 ald\u0131k. Son derece ba\u015far\u0131l\u0131 ge\u00e7en organizasyonda beklentilerimizden \u00e7ok daha fazlas\u0131yla kar\u015f\u0131la\u015ft\u0131k. T\u00fcrk ihracat\u00e7\u0131lar\u0131 ve marklar\u0131 olarak 600 milyonun \u00fczerinde gen\u00e7 ve \u00e7ocuk n\u00fcfus ile orta s\u0131n\u0131ftaki kesintisiz b\u00fcy\u00fcmeyi son derece \u00f6nemsiyoruz. Ya\u015fl\u0131 n\u00fcfusta g\u00f6zlemledi\u011fimiz dinsel teslimiyet\u00e7i yakla\u015f\u0131m, gen\u00e7lerde tamamen terse d\u00f6nm\u00fc\u015f durumda. Ak\u0131ll\u0131 telefonlar ve dijital ileti\u015fim ara\u00e7lar\u0131 sayesinde bulunduklar\u0131 yeri, konumu be\u011fenmeyen gen\u00e7ler farkl\u0131 bir ya\u015fam\u0131n \u00f6zlemi i\u00e7inde hareket ediyorlar. Geleneksel k\u0131yafetler yerine modern tasar\u0131mlara y\u00f6neliyorlar.\n\n Halen d\u00fcnyan\u0131n en kalabal\u0131k ikinci \u00fclkesi konumundaki Hindistan 30 y\u0131l i\u00e7inde \u00f6nemli bir t\u00fcketim toplumuna d\u00f6n\u00fc\u015fecek. 5-6 saatlik bir u\u00e7u\u015f ile varabildi\u011fimiz bu \u00fclke g\u00f6z ard\u0131 edilemeyecek kadar \u00f6nemli bir pazar. Daha \u00e7ok radar\u0131m\u0131zda tutup, buraya da odaklanmam\u0131z gerekiyor. T\u00fcrk markalar\u0131 i\u00e7in \u00e7ok \u00f6nemli f\u0131rsatlar bar\u0131nd\u0131ran Hindistan\u2019da markalar\u0131m\u0131z\u0131n \u00f6nemli ba\u015far\u0131lara imza ataca\u011f\u0131na inan\u0131yorum.\u201d<\/code><\/pre>\n\n\n\n<p>Sinan \u00d6ncel ile Volkan Atik, Mumbai\u2019nin yo\u011fun trafi\u011fine Tuktuk ad\u0131 verilen yerel ara\u00e7larla \u00e7\u00f6z\u00fcm buldular<\/p>","protected":false},"excerpt":{"rendered":"<p class=\"tx-excerpt\">BMD Ba\u015fkan\u0131 \u00d6ncel, Zara, H&amp;M, GAP gibi markalar\u0131n Hindistan\u2019da yerini ald\u0131\u011f\u0131n\u0131 belirterek T\u00fcrk markalar\u0131n\u0131n da bir an \u00f6nce bu \u00fclkede pozisyon almas\u0131 gerekti\u011fini s\u00f6yledi. \u0130HK\u0130B Ba\u015fkan Yard\u0131mc\u0131s\u0131 Volkan Atik ise [&hellip;]\n<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-4119","post","type-post","status-publish","format-standard","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/4119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/comments?post=4119"}],"version-history":[{"count":1,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/4119\/revisions"}],"predecessor-version":[{"id":4120,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/4119\/revisions\/4120"}],"wp:attachment":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/media?parent=4119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/categories?post=4119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/tags?post=4119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}