H&M, Li Fung, New Look, Superdry, LCW, Koton ve Trendyol y\u00f6neticilerinin \u201cGelecek Sat\u0131n Alma Stratejileri ve Beklentileri\u201dni a\u00e7\u0131klad\u0131klar\u0131 toplant\u0131da konu\u015fan T\u00fcrkiye Giyim Sanayicileri Derne\u011fi (TGSD) Ba\u015fkan\u0131 \u015eeref Fayat: \u201cEtraf\u0131m\u0131z\u0131n ate\u015f \u00e7emberi oldu\u011fu bir d\u00f6nemde T\u00fcrkiye\u2019ye talep art\u0131yor. Haz\u0131r giyim ihracat\u0131nda y\u00fczde 5, i\u00e7 pazarda y\u00fczde 8-9 oran\u0131nda b\u00fcy\u00fcmenin ger\u00e7ekle\u015fece\u011fini umuyorum\u201d dedi.<\/p>\n\n\n\n
\n T\u00fcrk haz\u0131r giyim sekt\u00f6r\u00fc b\u00f6lgesel ve global sorunlar kar\u015f\u0131s\u0131nda yeni \u00e7\u0131k\u0131\u015f yollar\u0131 ararken, d\u00fcnya devi al\u0131m gruplar\u0131n\u0131n \u00fcst d\u00fczey y\u00f6neticileri, zorlu rekabet ortam\u0131nda ihracat\u0131 20 milyar dolara ta\u015f\u0131yacak yeni sat\u0131n alma stratejilerini payla\u015ft\u0131. H&M, Li Fung, New Look, Superdry, LCW, Koton ve Trendyol y\u00f6neticileri T\u00fcrkiye ve rakip \u00fclkelere bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 T\u00fcrkiye Giyim Sanayicileri Derne\u011fi\u2019nin (TGSD) Kimtex sponsorlu\u011funda d\u00fczenledi\u011fi \u201cGelecek Sat\u0131n Alma Stratejileri ve Beklentileri 2017\u201d toplant\u0131s\u0131nda a\u00e7\u0131klad\u0131. Sekt\u00f6r\u00fcn b\u00fcy\u00fck ilgi g\u00f6sterdi\u011fi Panele, OT\u0130AD Y\u00f6netim Kurulu Ba\u015fkan\u0131 \u0130lker Karata\u015f, Y\u00f6netim Kurulu \u00dcyeleri Tamer Pala, Mustafa S\u00fcrmeg\u00f6z ve Genel Sekreter Sami Kurt da kat\u0131ld\u0131.\n\n Panelin a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan TGSD Ba\u015fkan\u0131 \u015eeref Fayat, ya\u015fanan t\u00fcm krizlere ra\u011fmen 2016\u2019da 17,5 milyar dolar\u0131n \u00fczerinde ihracat ger\u00e7ekle\u015ftirmeyi hedeflediklerini belirterek, sular\u0131n durulmas\u0131 halinde k\u0131sa s\u00fcrede 20 milyar dolar band\u0131n\u0131 a\u015fabileceklerini bildirdi.\n\n\n Etraf\u0131m\u0131z Ate\u015f \u00c7emberi\n 40'nc\u0131 y\u0131l\u0131n\u0131 kutlayan TGSD\u2019nin Kimtex sponsorlu\u011funda d\u00fczenledi\u011fi bu etkinlikle \u00fcyelerine \u201cgelece\u011fi okuma\u201d imkan\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 vurgulayan \u015eeref Fayat, \u015funlar\u0131 s\u00f6yledi: \u201cD\u00fcnya kaotik bir ortamdan ge\u00e7erken herkes gibi \u00fcyelerimiz de \u00f6nlerini g\u00f6rmek istiyor. Ge\u00e7mi\u015f y\u0131llara k\u0131yasla sular\u0131n daha kabard\u0131\u011f\u0131 bir d\u00f6nemde \u2018belirsizli\u011fin bask\u0131n oldu\u011fu gelece\u011fe dair\u2019 bilgi edinece\u011fimiz her ortam, inan\u0131lmaz derecede b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Her ne kadar global g\u00fcvenlik noktas\u0131nda gergin bir d\u00f6nemden ge\u00e7iyor olsak da haz\u0131r giyim sekt\u00f6r\u00fc olarak iyi bir ivme yakalam\u0131\u015f durumday\u0131z. \u00c7\u00fcnk\u00fc Avrupa\u2019n\u0131n T\u00fcrkiye\u2019den talebi y\u00fckseliyor. 2016\u2019y\u0131 en iyi rakamlarla kapatabilmemiz i\u00e7in trendleri, sat\u0131n alma stratejilerini do\u011fru okumak zorunday\u0131z. Ge\u00e7en y\u0131la bakt\u0131\u011f\u0131m\u0131zda toplam ihracat rakam\u0131m\u0131zda paritenin etkisiyle bir d\u00fc\u015f\u00fc\u015f ya\u015fad\u0131k. Y\u0131l\u0131 17 milyar dolar ile kapatt\u0131k. T\u00fcm zamanlar\u0131n en \u00e7ok haz\u0131r giyim ihracat\u0131n\u0131n yap\u0131ld\u0131\u011f\u0131 2014\u2019deki 18.7 milyar dolarl\u0131k rakam\u0131 yakalamay\u0131 \u00f6n\u00fcm\u00fczdeki en \u00f6nemli hedef olarak g\u00f6r\u00fcyorum. Etraf\u0131m\u0131z\u0131n ate\u015f \u00e7emberi oldu\u011fu bir d\u00f6nemde ihracatta y\u00fczde 5, i\u00e7 pazarda y\u00fczde 8-9 oran\u0131nda b\u00fcy\u00fcmenin ger\u00e7ekle\u015fece\u011fini umuyorum. T\u00fcrkiye\u2019yi saran ate\u015f \u00e7emberi s\u00f6nerse birka\u00e7 y\u0131l i\u00e7inde 20 milyar dolarl\u0131k ihracat band\u0131n\u0131 rahatl\u0131kla a\u015faca\u011f\u0131m\u0131za inan\u0131yorum.\u201d\n\n\n H&M Avrupa B\u00f6lge M\u00fcd\u00fcr\u00fc Leyla Ertur:\n \u201cD\u00fcnya genelinde 4 bin ma\u011fazam\u0131z var. 2016\u2019da t\u00fcm d\u00fcnyada y\u00fczde 10 civar\u0131nda bir b\u00fcy\u00fcme \u00f6ng\u00f6r\u00fcyoruz. T\u00fcrkiye\u2019de asgari \u00fccretten kaynakl\u0131 s\u0131k\u0131nt\u0131lar\u0131 minimuma indirdik. Bu y\u0131l T\u00fcrkiye\u2019de y\u00fczde 5-8 aras\u0131nda bir b\u00fcy\u00fcme hedefliyoruz. 2017 ve 2018\u2019den \u00e7ok daha umutluyuz.\u201d\n\n\n LC Waikiki Tedarik Direkt\u00f6r\u00fc \u015eenol Dall\u0131:\n \u201cAl\u0131mlar\u0131m\u0131z\u0131n y\u00fczde 82\u2019sini T\u00fcrkiye\u2019den yap\u0131yoruz. Tedarik\u00e7ilerimize \u00f6deme sistemini de\u011fi\u015ftirdik, haftal\u0131k \u00f6deme sistemine ge\u00e7tik. \u00d6zellikle fast fashion \u00fcretim yapan tedarik\u00e7ilerimize \u00f6demelerini \u00e7ok h\u0131zl\u0131 yap\u0131yoruz. B\u00fcy\u00fcmeye bu y\u0131l da devam edece\u011fiz. Bir y\u0131l \u00f6nce burada topland\u0131\u011f\u0131m\u0131zda 500 ma\u011fazam\u0131z vard\u0131, say\u0131 \u015fimdi 600\u2019\u00fc ge\u00e7ti. \u00d6n\u00fcm\u00fczdeki seneye kadar 150 yeni ma\u011faza a\u00e7may\u0131 \u00f6ng\u00f6r\u00fcyoruz.\u201d\n\n Trendyol Sat\u0131n Alma Direkt\u00f6r\u00fc Efsun U\u011fur:\n \u201cT\u00fcrkiye\u2019de online al\u0131\u015fveri\u015f hen\u00fcz y\u00fczde 2 civar\u0131nda. Avrupa ve Amerika\u2019ya g\u00f6re bu alanda \u00e7ok gerilerdeyiz. Firma olarak y\u00fczde 100\u2019l\u00fck bir b\u00fcy\u00fcme trendi yakalad\u0131k. \u00d6zellikle kad\u0131n tekstilinde b\u00fcy\u00fcyece\u011fimizi \u00f6ng\u00f6r\u00fcyorum. Mevcutlar\u0131n yan\u0131nda yeni tedarik\u00e7ilere ihtiyac\u0131m\u0131z var. Bizim i\u00e7in h\u0131z \u00e7ok \u00f6nemli. H\u0131z\u0131n yan\u0131nda tedarik\u00e7ilerimizde Ar-Ge\u2019ye, h\u0131za ve sosyal a\u011flardaki ileti\u015fime \u00f6nem vermelerini bekliyoruz.\u201d\n\n\n Koton Tedarik Direkt\u00f6r\u00fc Bet\u00fcl D\u00fcndar:\n \u201cT\u00fcrkiye olarak polyester ve sentetik kuma\u015f \u00fcretimi konusunda daha fazla yol almal\u0131y\u0131z. Farkl\u0131 iklimlerde ve farkl\u0131 co\u011frafyalarda ma\u011fazas\u0131 olan bir firma olarak flexible \u00fcretim yapabilecek imalat\u00e7\u0131lar gerekiyor.\u201d<\/code><\/pre>","protected":false},"excerpt":{"rendered":"\u0428\u0435\u0440\u0435\u0444 \u0424\u0430\u0439\u0430\u0442, \u043f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 \u0422\u0443\u0440\u0435\u0446\u043a\u043e\u0439 \u0430\u0441\u0441\u043e\u0446\u0438\u0430\u0446\u0438\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0435\u0439 \u043e\u0434\u0435\u0436\u0434\u044b (TGSD), \u0432\u044b\u0441\u0442\u0443\u043f\u0438\u043b \u043d\u0430 \u0432\u0441\u0442\u0440\u0435\u0447\u0435, \u0433\u0434\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0438\u0442\u0435\u043b\u0438 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0439 H&M, Li Fung, New Look, Superdry, LCW, Koton \u0438 Trendyol \u043e\u0431\u044a\u044f\u0432\u0438\u043b\u0438 \u043e \u0441\u0432\u043e\u0438\u0445 \"\u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0438\u044f\u0445 \u0438 \u043e\u0436\u0438\u0434\u0430\u043d\u0438\u044f\u0445 \u0431\u0443\u0434\u0443\u0449\u0438\u0445 \u0437\u0430\u043a\u0443\u043f\u043e\u043a\": \"\u041d\u0430\u0441 \u043e\u043a\u0440\u0443\u0436\u0430\u0435\u0442 \u043e\u0433\u043e\u043d\u044c [...].\n<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3870","post","type-post","status-publish","format-standard","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/3870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/comments?post=3870"}],"version-history":[{"count":1,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/3870\/revisions"}],"predecessor-version":[{"id":3871,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/3870\/revisions\/3871"}],"wp:attachment":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/media?parent=3870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/categories?post=3870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/tags?post=3870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}