TGSD Ba\u015fkan\u0131 Cem Negrin:<\/p>\n\n\n\n
2014\u2019te \u00e7\u0131tay\u0131 18,5 milyar dolara \u00e7\u0131karaca\u011f\u0131z<\/p>\n\n\n\n
Marks&Spencer, Li&Fung, Spring Near East Manufacturing, Perseus, Cherryfield, Apparel Lab, gibi global al\u0131m gruplar\u0131 ile Koton, LC Waikiki gibi T\u00fcrkiye\u2019nin \u00f6nde gelen markalar\u0131 \u201cGelecek Sat\u0131n Alma Stratejileri ve Beklentileri Paneli\u201dnde T\u00fcrkiye\u2019yi masaya yat\u0131rd\u0131lar. TGSD Ba\u015fkan\u0131 Cem Negrin a\u00e7\u0131l\u0131\u015fta, AB\u2019de ya\u015fanacak ekonomik toparlanman\u0131n haz\u0131r giyim ihracat\u0131n\u0131 1 milyar dolar art\u0131raca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n\n\n\n
T\u00fcrk haz\u0131r giyim sekt\u00f6r\u00fc 2013\u2019\u00fc 17 milyar dolar\u0131n \u00fczerinde rekor ihracat ile kapatmaya haz\u0131rlan\u0131rken, d\u00fcnya devi al\u0131m gruplar\u0131n\u0131n \u00fcst d\u00fczey y\u00f6neticileri, T\u00fcrkiye Giyim Sanayicileri Derne\u011fi\u2019nin (TGSD) d\u00fczenledi\u011fi panelde zorlu rekabet ortam\u0131nda sekt\u00f6r\u00fc 20 milyar dolarl\u0131k yeni zirveye ta\u015f\u0131yacak sat\u0131n alma stratejilerini payla\u015ft\u0131lar.<\/p>\n\n\n\n
Kimtex\u2019in sponsorlu\u011funda Marks&Spencer, Li& Fung, Spring Near East Manufacturing, Cherryfield, Perseus, Apparel Lab, Koton ve LC Waikiki\u2019nin \u00fcst d\u00fczey y\u00f6neticilerinin kat\u0131ld\u0131\u011f\u0131 \u201cGelecek Sat\u0131n Alma Stratejileri ve Beklentileri Paneli\u201dnin a\u00e7\u0131l\u0131\u015f\u0131nda konu\u015fan TGSD Ba\u015fkan\u0131 Cem Negrin, 2013 y\u0131l\u0131n\u0131 17,3 milyar dolarl\u0131k ihracat ile kapatacaklar\u0131n\u0131 s\u00f6yledi. \u00dclke ekonomisinin 2013 performans\u0131n\u0131n beklentilerin alt\u0131nda kald\u0131\u011f\u0131n\u0131 buna kar\u015f\u0131n haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn T\u00fcrkiye ortalamalar\u0131n\u0131n \u00f6n\u00fcnde seyretti\u011fine dikkat \u00e7eken Negrin \u015f\u00f6yle devam etti:<\/p>\n\n\n\n
Avrupa\u2019daki d\u00fczelme 1 milyar dolar getirecek<\/p>\n\n\n\n
\u201cGe\u00e7en y\u0131l 16,1 milyar dolar olan ihracat\u0131m\u0131z\u0131 yakla\u015f\u0131k y\u00fczde 8 oran\u0131nda artarak 17,3 milyar dolar seviyesine \u00e7\u0131kard\u0131k. \u0130\u00e7 pazarda haz\u0131r giyim harcamalar\u0131 y\u00fczde 6 geni\u015fleyerek 50 milyar TL\u2019ye y\u00fckseldi. Organize perakende pazar\u0131 ise y\u00fczde 10\u2019a yak\u0131n geni\u015fleyerek 31,5 milyar TL b\u00fcy\u00fckl\u00fc\u011f\u00fcne ula\u015ft\u0131. Haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn 2014 y\u0131l\u0131 ihracat hedefini ise y\u00fczde 7 art\u0131\u015f ile 18,5 milyar dolar olarak belirledik. \u0130\u00e7 pazarda toplam haz\u0131r giyim harcamalar\u0131n\u0131n y\u00fczde 6-8 b\u00fcy\u00fcyerek 53-54 milyar TL\u2019ye, organize perakende pazar\u0131n\u0131n ise y\u00fczde 8-10 b\u00fcy\u00fcme ile 34-35 milyar TL b\u00fcy\u00fckl\u00fc\u011fe ula\u015f\u0131lmas\u0131n\u0131 \u00f6ng\u00f6r\u00fcyoruz. Bu hedeflere ba\u011fl\u0131 olarak sanayi \u00fcretimi de y\u00fczde 5-6 aras\u0131nda b\u00fcy\u00fcyecek.<\/p>\n\n\n\n
2014 y\u0131l\u0131nda Avrupa Birli\u011fi\u2019nde ya\u015fanacak ekonomik toparlanma, T\u00fcrk haz\u0131r giyim sekt\u00f6r\u00fcn\u00fc son derece olumlu etkileyecek. Bu ihracat \u00e7\u0131tam\u0131z\u0131 1 milyar dolar y\u00fckseltecek. Avrupa Birli\u011fi perakende harcamalar\u0131na bakt\u0131\u011f\u0131m\u0131zda da 2007 sonunda 100 olan endeksin Eyl\u00fcl sonu itibariyle 107,63\u2019e y\u00fckseldi\u011fini g\u00f6r\u00fcyoruz. Bu bizim i\u00e7in iyi bir i\u015faret. Avrupa toplam haz\u0131r giyim al\u0131m\u0131n\u0131n y\u00fczde 7,5\u2019ini T\u00fcrkiye\u2019den yap\u0131yor. Dolay\u0131s\u0131yla krizleri atlatan Avrupa ile daha gidecek daha \u00e7ok uzun yolumuz var demektir.<\/p>\n\n\n\n
Bu arada yeri gelmi\u015fken pahal\u0131 mal satmay\u0131 ba\u015fard\u0131\u011f\u0131m\u0131z\u0131 da vurgulamal\u0131y\u0131m. Almanya erkek ti\u015f\u00f6rt\u00fc d\u00fcnya genelinden 4,76 Euroya, bizden ise 9,79 Euro\u2019ya sat\u0131n al\u0131yor. Fransa\u2019n\u0131n d\u00fcnya ortalamas\u0131 4,33 Euro iken biz 9,38 Euro ortalama ile sat\u0131yoruz. Denimde ise Almanya\u2019n\u0131n d\u00fcnyadan 9,21 Euro\u2019ya ald\u0131\u011f\u0131n\u0131 biz 16, 87 Euro\u2019ya veriyoruz. Fransa\u2019n\u0131n 7,54\u2019e ald\u0131\u011f\u0131 bluejeani 13,60 Euroya ihra\u00e7 ediyoruz. D\u00fcnya ortalamas\u0131n\u0131n iki kat\u0131na sat\u0131p ihracatta \u00f6nemli bir ba\u015far\u0131ya imza at\u0131yoruz. \u00d6te yandan 2013\u2019te 2,7 milyar dolara \u00e7\u0131kan ithalat\u0131n \u00f6n\u00fcm\u00fczdeki y\u0131l 3 milyar dolara yakalayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyoruz.\u201d<\/p>\n\n\n\n
Koruma \u00f6nlemlerinin kald\u0131r\u0131lmas\u0131 2014\u2019e damgas\u0131n\u0131 vuracak<\/p>\n\n\n\n
Cem Negrin, 2 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir devam eden iplik ve kuma\u015ftaki koruma \u00f6nlemlerinin kald\u0131r\u0131lmas\u0131n\u0131, sekt\u00f6r ad\u0131na 2014 y\u0131l\u0131na damgas\u0131n\u0131 vuracak en \u00f6nemli geli\u015fmelerden biri olarak g\u00f6rd\u00fcklerini ifade etti. B\u00f6ylece \u00fcreticilerin maliyetlerinde \u00f6nemli bir iyile\u015fme ya\u015fayarak rekabet g\u00fc\u00e7lerini ve \u00fcr\u00fcn kalitelerini art\u0131rabileceklerini i\u015faret eden Negrin, s\u00f6zlerini \u015f\u00f6yle s\u00fcrd\u00fcrd\u00fc: \u201cAyn\u0131 \u015fekilde haz\u0131r giyim \u00fcr\u00fcnlerine uygulanan koruma \u00f6nlemlerinin kald\u0131r\u0131lmas\u0131 veya azalt\u0131lmas\u0131 T\u00fcrk markalar\u0131n\u0131n rekabet g\u00fc\u00e7lerini art\u0131racak, b\u00fcy\u00fcmelerini h\u0131zland\u0131racak. Bug\u00fcn art\u0131k T\u00fcrkiye\u2019de \u00fcretimi olmayan astarl\u0131k, ince flo\u015f kuma\u015flar i\u00e7in 2002\u2019de \u00e7\u0131kar\u0131lan antidamping uygulamas\u0131 hala devam ediyor. \u0130malat\u0131n\u0131 yapmad\u0131\u011f\u0131 i\u00e7in yerli \u00fcreticiden alamad\u0131\u011f\u0131m\u0131z bu kuma\u015flar\u0131 ithal ederken antidamping kapsam\u0131nda daha fazla para \u00f6demek zorunda kal\u0131yoruz. Bu da bizim uluslararas\u0131 rakiplerimizle rekabet g\u00fcc\u00fcm\u00fcz\u00fc son derece olumsuz etkiliyor. Yerli kuma\u015f \u00fcreticilerimizi liberal ekonomide yer olmayan antidamping uygulamalar\u0131yla koruma gayretlerini bir yana b\u0131rakmam\u0131z gerekiyor. Fabrikalar\u0131m\u0131z daha fazla AR-GE, daha geni\u015f \u00fcr\u00fcn yelpazesi ve daha d\u00fc\u015f\u00fck miktarlarda sipari\u015f kabul ederek hizmet vermeleri durumunda kendilerinin ve haz\u0131r giyim sekt\u00f6r\u00fcm\u00fcz\u00fcn \u00f6n\u00fcn\u00fc a\u00e7acaklard\u0131r.<\/p>\n\n\n\n
\u00d6te yandan yeni te\u015fvik d\u00fczenlemeleri sonras\u0131 450-500 milyon TL seviyesinde ger\u00e7ekle\u015fen y\u0131ll\u0131k fiili yat\u0131r\u0131m tutar\u0131n\u0131n 2014 y\u0131l\u0131nda da ayn\u0131 b\u00fcy\u00fckl\u00fckte seyredece\u011fini d\u00fc\u015f\u00fcn\u00fcyorum.\u201d<\/p>\n\n\n\n
Alpergun: Sosyopolitik risklere dikkat<\/p>\n\n\n\n
Coface T\u00fcrkiye Genel M\u00fcd\u00fcr\u00fc Belk\u0131s Alpergun ise konu\u015fmas\u0131nda yurt d\u0131\u015f\u0131na a\u00e7\u0131lan yerli yat\u0131r\u0131mc\u0131lar\u0131n, yat\u0131r\u0131m karar\u0131 verirken pek \u00e7ok ba\u015fl\u0131kla birlikte ekonomik risk yaratabilecek sosyopolitik g\u00f6stergeleri de dikkate almalar\u0131n\u0131n yararl\u0131 olaca\u011f\u0131n\u0131 vurgulayarak \u015funlar\u0131 s\u00f6yledi: \u201cE\u015fitsizlik ve yolsuzluklar\u0131n y\u00fcksek, ifade \u00f6zg\u00fcrl\u00fc\u011f\u00fcn\u00fcn s\u0131n\u0131rl\u0131 oldu\u011fu \u00fclkelerde s\u00fcrd\u00fcr\u00fclebilirlik daha k\u0131r\u0131lgan olur. Yaln\u0131zca ki\u015fi ba\u015f\u0131na d\u00fc\u015fen milli gelirin y\u00fcksek olmas\u0131 da bu riski azaltmaz.<\/p>\n\n\n\n
T\u00fcrkiye\u2019de ise sosyoekonomik bask\u0131 seviyesi orta seviyededir ve di\u011fer bir\u00e7ok \u00fclkeye nispeten daha d\u00fc\u015f\u00fckt\u00fcr. Nitekim T\u00fcrkiye\u2019de son senelerde ki\u015fi ba\u015f\u0131na d\u00fc\u015fen gelir artmakta, enflasyon ise d\u00fc\u015fmektedir, siyasi \u00f6zg\u00fcrl\u00fck seviyesi ise ortalamad\u0131r.<\/p>\n\n\n\n
T\u00fcrkiye\u2019de toplumun y\u00fczde 40\u2019\u0131n\u0131n internete eri\u015fimi vard\u0131r, gen\u00e7 n\u00fcfus fazla ve \u015fehirle\u015fme y\u00fcksektir. K\u0131saca toplumun kendini ifade etme ve toplanma ara\u00e7lar\u0131 vard\u0131r.<\/p>\n\n\n\n
\u00d6zet olarak T\u00fcrkiye geli\u015fmekte olan \u00fclkeler i\u00e7inde bu anlamda b\u00f6lgedeki en dengeli \u00fclkedir. \u0130\u015f d\u00fcnyam\u0131z i\u00e7in ekonomik ve\/veya siyasi durumun dengesine ba\u011fl\u0131 olarak sosyal kriz riski olas\u0131l\u0131\u011f\u0131 gerek MENA b\u00f6lgesinde, gerekse t\u00fcm geli\u015fmekte olan \u00fclkelerle ilgili d\u0131\u015f ticaret ve yat\u0131r\u0131m olanaklar\u0131 a\u00e7\u0131s\u0131ndan mutlaka dikkate al\u0131nmas\u0131 gereken olgudur.\u201d<\/p>\n\n\n\n
\u201cD\u00fcnya markalar\u0131 Akdeniz havzas\u0131na yerle\u015fiyor\u201d<\/p>\n\n\n\n
Panelin sponsorlu\u011funu \u00fcstlenen Kimtex\u2019in CEO\u2019su Tanzer G\u00f6zek ise d\u00fcnya markalar\u0131n\u0131n Akdeniz havzas\u0131nda yeni \u00fcretim \u00fcstleri olu\u015fturma hedefleri oldu\u011funu vurgulayarak, T\u00fcrk haz\u0131r giyim sekt\u00f6r\u00fcn\u00fcn gelecek planlar\u0131n\u0131 buna g\u00f6re haz\u0131rlamalar\u0131 gerekti\u011fini ifade etti.<\/p>\n\n\n\n
\u00dcretim, kalite ve tasar\u0131m anlam\u0131nda her \u015feyi ba\u015farm\u0131\u015f olan T\u00fcrk tekstil sekt\u00f6r\u00fcn\u00fcn, art\u0131k g\u00fc\u00e7l\u00fc k\u00f6kleri, g\u00fc\u00e7l\u00fc dallar\u0131 ve yemye\u015fil yapraklar\u0131 olan bir a\u011fa\u00e7 haline geldi\u011fine de\u011finen G\u00f6zek, \u201cBu a\u011fac\u0131n meyveleri T\u00fcrk Markalar\u0131 olacakt\u0131r, olmal\u0131d\u0131r. D\u00fcnyadaki commodity \u00fcr\u00fcnlerde y\u00fckselen b\u00f6lgeler; Banglade\u015f, Vietnam ve \u00f6zellikle Etiyopya daha uzun s\u00fcre etkin olacakt\u0131r. De\u011fi\u015fen mevsim \u015fartlar\u0131 ve sezonlar, adaptasyon i\u00e7in gereken ak\u0131ll\u0131 koleksiyon, ak\u0131ll\u0131 stok y\u00f6netimi, ak\u0131ll\u0131 tedarik y\u00f6netimi\u2026 Peki tedarik\u00e7i ne yapmal\u0131, nas\u0131l uyum sa\u011flamal\u0131? T\u00fcrkiye 10 y\u0131l ve 20 y\u0131l sonra nerede olmal\u0131, neleri hayal ediyoruz Yani bizim ve bizden sonraki ku\u015faklar\u0131n neyi ba\u015farmalar\u0131 i\u00e7in nas\u0131l bir altyap\u0131 haz\u0131rlamal\u0131y\u0131z? B\u00fct\u00fcn enerjimizi bu sorulara yan\u0131t verecek \u015felilde harcamal\u0131y\u0131z\u201d dedi.<\/p>\n\n\n\n
PANELDEN\u2026<\/p>\n\n\n\n
SYLVIE DAYI \/ MARKS&SPENCER HEAD OF REGION<\/p>\n\n\n\n
B\u00f6lgede hala b\u00fcy\u00fck bir potansiyel g\u00f6r\u00fcyoruz, sekt\u00f6re ve ofise g\u00fcven duyuyoruz, perakende i\u015fimiz i\u00e7in verdi\u011fimiz al\u0131m deste\u011fimiz devam edecek.<\/p>\n\n\n\n
T\u00fcrkiye\u2019ye gelmemizi sa\u011flayan sekt\u00f6r\u00fcn g\u00fc\u00e7l\u00fc oldu\u011fu noktalar kuma\u015f yenilik\u00e7ili\u011fi ve \u00fcretim, haz\u0131r giyim imalat\u0131nda yerle\u015fik kalite standartlar\u0131 olmu\u015ftu ve hala bu noktalar mevcut g\u00f6r\u00fcn\u00fcyor.<\/p>\n\n\n\n
Bu g\u00fc\u00e7l\u00fc y\u00f6nler son d\u00f6nemde \u00fcniversiteler ve sanayinin tasar\u0131ma yapt\u0131\u011f\u0131 yat\u0131r\u0131m ve inan\u0131lmaz esneklik ve h\u0131z ile bir araya gelerek T\u00fcrk Tekstil sanayisini bir g\u00fc\u00e7 olarak kabul edilmesini sa\u011fl\u0131yor ve biz de i\u015f ili\u015fkilerimizin uzun sure daha devam etmesini temenni ediyoruz.<\/p>\n\n\n\n
PINAR CEBEC\u0130 \/ CHERRYFIELD PAZARLAMA, D\u0130ZAYN VE \u0130\u015e GEL\u0130\u015eT\u0130RME Y\u00d6NET\u0130C\u0130S\u0130<\/p>\n\n\n\n
Banglade\u015f, Vietnam, Kambo\u00e7ya, Myanmar \u00f6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l boyunca y\u0131ld\u0131z\u0131 parlamaya devam edecek \u00fclkeler. Pakistan y\u0131lba\u015f\u0131 itibar\u0131 ile y\u00fcr\u00fcrl\u00fc\u011fe girecek olan Avrupa \u00fclkelerine vergisiz ihracat antla\u015fmas\u0131 ile pazardaki pay\u0131n\u0131 y\u00fckseltmeye ba\u015flayacak. Ancak t\u00fcm bu \u00fclkelerdeki politik belirsizlikler, co\u011frafi konum ve \u015fartlar, etik standartlar, servis kalitesi ve esneklik eksiklikleri de\u011ferlendirildi\u011finde T\u00fcrkiye tekstil sekt\u00f6r\u00fcndeki vazge\u00e7ilmeyecek yerini korumaya devam edecektir. Ancak \u015fu anda en b\u00fcy\u00fck s\u0131k\u0131nt\u0131m\u0131z \u201cbelirsizlik\u201d ve \u201cbeklentisizlik\u201d. \u00d6nceki y\u0131llarda y\u0131ll\u0131k programlar \u015feklinde gelen sipari\u015fler art\u0131k tarih oldu. Bir sonraki talebin hangi \u00fcr\u00fcn kategorisinden olaca\u011f\u0131n\u0131, adedinin ne olaca\u011f\u0131n\u0131, termininin ne istenece\u011fini bilemiyoruz. \u00d6rne\u011fin son birka\u00e7 ayd\u0131r uzun y\u0131llard\u0131r T\u00fcrkiye\u2019den talep edilemeyen \u00fcniforma, tak\u0131m elbise, teknik tekstil, ak\u0131ll\u0131 tekstil \u00fcr\u00fcnleri gibi kategorilerin ciddi boyutlarda Uzak Do\u011fu \u00fclkelerinden geri d\u00f6n\u00fc\u015f\u00fcn\u00fc g\u00f6r\u00fcyoruz. H\u0131zl\u0131 moda anlay\u0131\u015f\u0131n\u0131n \u00e7ok uza\u011f\u0131nda kalan bu \u00fcr\u00fcn gam\u0131 servis a\u00e7\u0131s\u0131ndan tamamen farkl\u0131 bir yakla\u015f\u0131m ve bilgi d\u00fczeyi gerektiriyor.<\/p>\n\n\n\n
B\u00dcLENT ALKANLI \/ PERSEUS GENEL M\u00dcD\u00dcR\u00dc<\/p>\n\n\n\n
Dijital al\u0131\u015fveri\u015f yak\u0131n gelece\u011fimizin \u00f6nlenemez y\u00fckseleni. Dan\u0131\u015fmanl\u0131k \u015firketi A.T. Kearney’in son yapt\u0131\u011f\u0131 ara\u015ft\u0131rma \u00e7arp\u0131c\u0131. Amerika ve \u0130ngiltere’de yap\u0131lan anketin neticesinde, fiziksel ma\u011faza al\u0131\u015fveri\u015fini tercih edenlerin oran\u0131 y\u00fczde 61, internetten yap\u0131lan al\u0131\u015fveri\u015f y\u00fczde 31 ve mobil aletlerden ve tabletlerden al\u0131\u015fveri\u015f yapanlar\u0131n oran\u0131 \u015fu anda sadece y\u00fczde 4. T\u00fcrkiye’ye bakt\u0131\u011f\u0131m\u0131zda ise, ma\u011fazadan direk al\u0131\u015fveri\u015f hala y\u00fczde 97.3 oran\u0131nda. Pazar h\u0131zla olmasa da b\u00fcy\u00fcyor. 2020 senesi i\u00e7in d\u00fcnya \u00f6ng\u00f6r\u00fcleri ise, yap\u0131lacak olan al\u0131\u015fveri\u015fin \u00fc\u00e7te birinin ma\u011fazadan, \u00fc\u00e7te birinin internetten, geri kalan\u0131n\u0131n ise internetten al\u0131\u015fveri\u015f yap\u0131l\u0131p ma\u011fazadan kendimizin teslim almas\u0131yla (click&collect) ger\u00e7ekle\u015fece\u011fi y\u00f6n\u00fcnde. \u0130nsanlar\u0131n al\u0131\u015fveri\u015f beklentileri de gitgide kendine \u00f6zel hale gelmeye ba\u015flarken, fiziksel ma\u011faza hala ziyaret edilmeye devam edilecek.<\/p>\n\n\n\n
AKIN \u015e\u0130M\u015eEK \/ KOTON TEDAR\u0130K M\u00dcD\u00dcR\u00dc<\/p>\n\n\n\n
2013 y\u0131l\u0131nda y\u00fczde 42 b\u00fcy\u00fcme ger\u00e7ekle\u015ftiren Koton 2014 \u00e7al\u0131\u015fma d\u00f6neminde de benzer \u015fekilde y\u00fczde 43\u2019l\u00fck b\u00fcy\u00fcme hedefledi. Bu hedefe ula\u015fmada sat\u0131n alma ve \u00fcretim yakla\u015f\u0131mlar\u0131 a\u00e7\u0131s\u0131ndan en \u00f6nemli etkenlerin m\u00fc\u015fterilerimizin ihtiya\u00e7lar\u0131, \u00fcr\u00fcn \u00e7e\u015fitlili\u011fi ve h\u0131zl\u0131 \u00fcretim oldu\u011funa inan\u0131yoruz.<\/p>\n\n\n\n
Sat\u0131n alma planlar\u0131m\u0131z\u0131 yaparken m\u00fc\u015fterimizin be\u011fenmedi\u011fi hi\u00e7bir \u00fcr\u00fcn\u00fc \u00f6ncelikle \u00fcretmeyiz. M\u00fc\u015fterilerimizin sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131n\u0131 birebir onlarla beraber deneyimlemek bizi farkl\u0131 k\u0131lan en \u00f6nemli yan\u0131m\u0131z \u00dcretilecek-sat\u0131n al\u0131nacak her \u00fcr\u00fcn, e\u015farptan \u00e7oraba, hedef m\u00fc\u015fteri kitlesinin be\u011fenisine sunulup ge\u00e7er not almadan \u00fcretilmez. Koton\u2019un ba\u015far\u0131s\u0131n\u0131n alt\u0131nda yatan en \u00f6nemli de\u011ferlerden birinin bu oldu\u011funa inan\u0131yoruz. Sat\u0131n almada \u00fcr\u00fcn geli\u015ftirme yeteneklerini b\u00fcy\u00fctm\u00fc\u015f \u00fcreticilerle i\u015fbirli\u011fi \u00f6nceli\u011fimiz olacakt\u0131r.<\/p>\n\n\n\n
FATYA MAM\u00c7U \/ LI & FUNG EXECUTIVE VICE PRESIDENT<\/p>\n\n\n\n
1906 y\u0131l\u0131nda \u00c7in\u2019de kurulan, Hong Kong merkezli \u00e7ok uluslu tedarik zinciri y\u00f6neticisi Li & Fung, d\u00fcnya \u00e7ap\u0131nda 40 \u00fclkede 300 ofisi ile d\u00fcnyan\u0131n en b\u00fcy\u00fck t\u00fcketici \u00fcr\u00fcnleri sanayi \u015firketleri aras\u0131nda yer al\u0131yor. Organizasyonun stratejik noktalar\u0131ndan biri de \u0130stanbul ofisimiz. Li & Fung olarak T\u00fcrk Tekstil sekt\u00f6r\u00fcne \u00e7ok iyimser bak\u0131yoruz.<\/p>\n\n\n\n
ARZU ORDOUBADI \/ APPAREL LAB MANAGING PARTNER<\/p>\n\n\n\n
T\u00fcketiciler, bireyselle\u015fmenin ve h\u0131zl\u0131 t\u00fcketimin sonucu olarak, s\u00fcrekli yenilik pe\u015findeler. Ancak teknolojinin geli\u015fimi yani dijital ortamda \u201cyeni\u201d olan\u0131n saniyeler i\u00e7erinde y\u00fczbinlere, milyonlara ula\u015fmas\u0131 \u201cyeninin\u201d de \u00e7ok h\u0131zl\u0131 bir \u015fekilde \u201ceskimesi\u201d moda perakendecisi ve \u00fcreticisi a\u00e7\u0131s\u0131ndan \u201czor bir d\u00f6nemi\u201d g\u00f6stermektedir.<\/p>\n\n\n\n
Son 3-5 y\u0131ld\u0131r, \u00f6zellikle Avrupa\u2019da hi\u00e7 bir m\u00fc\u015fteriyle uzun vadeli adet ve i\u015f konu\u015fulam\u0131yor olmas\u0131n\u0131n da sebeplerini bu h\u0131zl\u0131 de\u011fi\u015fen dengelerle a\u00e7\u0131klayabiliriz. Hi\u00e7 kimse tam olarak \u201c\u00f6n\u00fcn\u00fc\u201d g\u00f6remiyor.<\/p>\n\n\n\n
B\u00f6yle bir de\u011fi\u015fimin ya\u015fand\u0131\u011f\u0131 bir d\u00f6nemde yap\u0131lacak olan her hangi bir stratejinin dahi \u00e7ok uzun \u00f6m\u00fcrl\u00fc olamayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. .Beklentilerin \u201cjet h\u0131z\u0131yla\u201d de\u011fi\u015fti\u011fi bir moda sekt\u00f6r\u00fcnde TEK stratejinin mevcut ve kurulacak olan \u201cbireysel\u201d ili\u015fkilerle y\u00fcr\u00fct\u00fclmesi gerekti\u011fine inan\u0131yorum. Yani bizleri ileriye ta\u015f\u0131yacak olan ve \u00fcretim i\u00e7in ihtiyac\u0131m\u0131z olan \u201c\u00f6ng\u00f6r\u00fclebilirlik\u201d ve \u201cg\u00fcveni\u201d sa\u011flayacak olan da bu olacakt\u0131r. \u00c7\u00fcnk\u00fc bu \u201c\u00e7a\u011f atlatan\u201d h\u0131z hi\u00e7 bir zaman \u201cinsan- insana\u201d ticaretin t\u0131ls\u0131m\u0131na eri\u015femeyecektir.<\/p>","protected":false},"excerpt":{"rendered":"
\u041f\u0440\u0435\u0437\u0438\u0434\u0435\u043d\u0442 TGSD \u0414\u0436\u0435\u043c \u041d\u0435\u0433\u0440\u0438\u043d: \u041c\u044b \u043f\u043e\u0434\u043d\u0438\u043c\u0435\u043c \u043f\u043b\u0430\u043d\u043a\u0443 \u0434\u043e 18,5 \u043c\u0438\u043b\u043b\u0438\u0430\u0440\u0434\u043e\u0432 \u0434\u043e\u043b\u043b\u0430\u0440\u043e\u0432 \u0432 2014 \u0433\u043e\u0434\u0443 \u0422\u0430\u043a\u0438\u0435 \u0433\u043b\u043e\u0431\u0430\u043b\u044c\u043d\u044b\u0435 \u0437\u0430\u043a\u0443\u043f\u043e\u0447\u043d\u044b\u0435 \u0433\u0440\u0443\u043f\u043f\u044b, \u043a\u0430\u043a Marks&Spencer, Li&Fung, Spring Near East Manufacturing, Perseus, Cherryfield, Apparel Lab, \u0430 \u0442\u0430\u043a\u0436\u0435 \u0442\u0443\u0440\u0435\u0446\u043a\u0430\u044f [...]...\n<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-3338","post","type-post","status-publish","format-standard","hentry","category-duyurular"],"_links":{"self":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/3338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/comments?post=3338"}],"version-history":[{"count":1,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/3338\/revisions"}],"predecessor-version":[{"id":3339,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/posts\/3338\/revisions\/3339"}],"wp:attachment":[{"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/media?parent=3338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/categories?post=3338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.otiad.org.tr\/ru\/wp-json\/wp\/v2\/tags?post=3338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}